Notes from the toll free desk
Practical writing about vanity numbers, the RespOrg system, and the small decisions that make a phone number worth keeping. Written by Bill Quimby.
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Creative Ways to Improve Any Business's Marketing and Advertising
The most effective marketing is not the most expensive, it is the most memorable. Here are practical, low cost ways to make your advertising stick: give people something they can actually remember, say one clear thing everywhere, turn every touchpoint into an ad, and make the next step impossible to miss.
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Creative Ways to Improve Your Branding
Your brand is what people remember when you are not in the room. Strong branding is memorable, consistent, and ownable. Build it with a name and number people can say out loud, a look that is unmistakably yours, and a promise you keep every time.
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Creativity, Not Keywords, in Names and 800 Numbers
Keywords are for domain names. A real business name needs to stand out, not blend in.
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Finding a Niche for Your Small Business
Focus beats breadth. Pick a niche you know and build specifically for it.
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A PLAN Can Make All the Difference
Pick the message first, then make the name, the domain, and the number all tell the same story.
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1-800 FLOWERS Is a Bad Example
1-800 FLOWERS cost seven million dollars plus hundreds of millions in advertising. It's not the model for a small business.