Very few other things you get or purchase for your business not only last but become even more valuable as you use them. You’ll probably invest in a lot of equipment and supplies to start any business. Every business has expenses but almost none of them last forever. Your vanity number can be an asset like real estate that is always valuable.
The right vanity number not only lasts indefinitely, but it becomes more valuable and more memorable, the more you advertise it. Vanity numbers aren’t less valuable after they’re used or advertised, they’re MORE valuable after they’re advertised.
A lot of businesses contact us looking to acquire the toll free numbers of competitors that go out of business, even if they’re not vanity numbers, because they continue to get callers looking for their services. Misdials is a whole business in and of itself, but it’s easy to see that you get a lot more long term calls when your number is more memorable.
A memorable vanity number can be an asset that not only holds its value but goes up in value over time. It not only increases your sales, but it also increases the value of your business. Having a domain name is expected and all your competitors have domain names, getting one doesn’t give you much of an advantage. But all your competitors probably don’t have vanity numbers and the advantage that gives you doesn’t just let you keep up with your competitors it puts you ahead of them.
So don’t look at the cost of a vanity number as an expense, it’s an investment in your business that will only increase over time and will probably last longer than anything else you do this month for your business. That’s also why you want to be thorough in your number search and work with someone that understands the importance of the right brand name number.