It increases the response rate to everything you do. Every ad, every truck, every business card, every yard sign.
The numbers, from independent research and customer data:
- 72% of people remember a vanity number after hearing it once. A regular number? 5%.
- A memorable vanity number increases the response rate to ALL your advertising by 10 to 30%.
- 83% of Americans choose a local product over a national brand when they can.
There is nothing else you can do for this kind of cost that gives you the same credibility lift. It’s also one of the only business assets that goes up in value the more you use it. The longer it’s been in your advertising, the more people associate it with you, the more it’s worth.